Amazon Ads and OpenAI are partnering to let brands buy conversational ads in ChatGPT, with select advertisers in the US already testing the format through Amazon Ads.

Amazon said the integration lets marketers extend campaigns to ChatGPT users as they explore options, compare choices, and make decisions in the chatbot.

The arrangement suggests ChatGPT is being added as another off-Amazon placement for Amazon Demand-Side Platform, or DSP, which already supports ads in third-party mobile apps.

Delta Vacations, the vacation package unit of Delta Air Lines, is among the early testers.

Amazon did not disclose financial terms, a broader rollout date, or how the ads will appear in ChatGPT.

The pilot follows Perplexity’s move to test ads in its AI answer experience, and comes amid growing attention on how chatbots disclose ads to users.

🔗 Source: Amazon

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