Ayurvedic beauty brand Nat Habit has secured US$10.2 million in series B funding led by Bertelsmann India Investments, with further backing from Amazon India Fund and others.

Nat Habit is a direct-to-consumer brand that offers products such as henna, lip scrubs, and ubtan – an herbal paste commonly used for skincare in India. The investment will be used to bolster product development and brand-building efforts, while roughly US$2 million will be set aside to facilitate exits for early-stage investors.