Anat Ashkenazi has taken over as Alphabet Inc.’s chief financial officer, replacing Ruth Porat.

She joined Google and Alphabet in July and comes from a long career at Eli Lilly.

In her first earnings call, Ashkenazi stressed her commitment to improving cost efficiency.

As competition rises from platforms like TikTok, Amazon, and Meta, Ashkenazi views cost efficiency as vital.

This strategy aims to bolster investments in AI and cloud infrastructure, critical areas for Alphabet’s growth.