Bigabid, a machine learning-based adtech company, has raised US$25 million in a series A funding round led by MobilityWare, with contributions from angel investors.

The funding will help expand the company’s offerings in mobile performance marketing.

Founded in 2015, Bigabid operates a Demand Side Platform (DSP) that analyzes data from over 2 billion mobile devices every minute.

In 2016, Bigabid raised US$3 million in a Seed funding round.

It generates more than 1 million predictions per second, servicing clients such as Playtika, SciPlay, Zynga, and Papaya.

The company employs about 100 staff members and has reported consistent growth, with annual revenue doubling.

The new investment will support the development of machine learning models to improve ad targeting for gaming audiences, expand the development team and increase media exposure.