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Adobe launches AI tools to boost B2B sales, marketing
Adobe has launched new AI agents aimed at helping B2B sales and marketing teams automate and streamline complex buying cycles.
These AI tools are integrated into Adobe’s enterprise products, including Journey Optimizer B2B edition and Customer Journey Analytics B2B edition.
The new features include an Audience Agent to analyze data and recommend target groups, a Journey Agent to build and optimize multi-channel ad campaigns, and a Data Insights Agent for extracting actionable insights from customer data.
Adobe said that companies such as Cisco have started working with these AI agents to support ad and sales activities.
🔗 Source: Adobe
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