Sahi, a India-based broking platform launched in December 2024, has raised US$10.5 million in a series A funding round led by Accel and Elevation Capital.

The funds will be used to enhance product features, expand into new markets across India, and grow its workforce.

This comes as SEBI introduces regulatory changes allowing algorithmic trading for retail investors.

Founded by Dale Vaz and Manish Jain, Sahi is a registered broker on the NSE and BSE through Aaritya Broking Private Limited.

The platform targets active traders, offering tools like a proprietary chart engine with real-time data and one-click trading.

Launched initially as a mobile app, it now supports desktop and has crossed 200,000 downloads in under six months, with a 50% month-on-month growth in active traders.

🔗 Source: YourStory

🧠 Food for thought

1️⃣ Sahi enters a highly competitive market with differentiated pricing strategy

India’s retail trading landscape has seen rapid evolution with Groww leading the market in 2025, followed by Zerodha, Angel One, and Upstox according to active client data 1.

Most established platforms like Zerodha, Angel One, and Upstox charge around ₹20 per executed order as standard brokerage fees 2, which contextualizes Sahi’s claim of charging “roughly half the rate of major competitors.”

Sahi’s growth metrics (200,000 downloads in six months with 50% month-on-month growth in active traders) suggest early traction, but they’re competing in a mature market where the top five brokers have already established significant market share and brand recognition 1.

The platform’s focus on high-frequency traders (with 20% completing over 500 trades in five months) indicates a deliberate targeting of a specific market segment rather than competing for all retail investors.

2️⃣ AI-driven algorithmic trading represents the next competitive frontier

Sahi’s funding comes as AI is projected to handle 89% of trading volume by 2025, with the global AI trading market estimated to reach $35 billion by 2030 3.

The company’s alignment with SEBI’s move to open algorithmic trading for retail investors positions them at the intersection of two major trends: democratization of advanced trading tools and the integration of AI in financial services.