Abu Dhabi-based Shorooq Partners has announced a US$9 million investment in two projects from the 1 Billion Followers Summit’s pitch competition.

The funding allocates US$6 million to Halo AI, a platform that streamlines influencer marketing campaigns, potentially reducing manual efforts by up to 85%.

The remaining US$3 million will go to Eugenius, led by Korean media expert Eugena Jung. The company produces Korean-style dramas with Middle Eastern narratives.