👩🍳 How we use AI at Tech in Asia, thoughtfully and responsibly.
🧔♂️ A friendly human may check it before it goes live. More news here
🧔♂️ A friendly human may check it before it goes live. More news here
A16z leads $34m series A for US wellness firm Truemed
Truemed has secured US$34 million in a series A round led by Andreessen Horowitz to unlock the use of health savings accounts (HSAs) and flexible spending accounts (FSAs) for preventive care in the US.
The company partners with merchants such as Peloton and Eight Sleep, and offers a platform that connects medically necessary lifestyle products to qualifying conditions, helping users spend pre-tax healthcare dollars on preventive services.
Other investors in the round include Bessemer Venture Partners, Long Journey Ventures, BoxGroup, and Trust Ventures.
🔗 Source: Truemed
🧠 Food for thought
Implications, context, and why it matters.
Health Savings Account (HSA) and Flexible Spending Account (FSA) eligibility depends on Internal Revenue Service (IRS) rules that require a physician-diagnosed condition rather than general wellness
- IRS allows deductions only for costs that “alleviate or prevent a physical or mental disability or illness” and excludes items “merely beneficial to general health.” Gym memberships or supplements count only in cases such as a membership used solely to treat a disease, for prescribed physical therapy, or when supplements treat a diagnosed condition 1.
- Truemed uses physician letters of medical necessity (doctor documentation for HSA/FSA expenses) to link spend to diagnoses. IRS says a gym membership qualifies only if “purchased solely to treat a specific disease” or for prescribed physical therapy, and exercise for general health stays non-deductible even with a doctor recommendation 1.
- Gray areas remain. Plan administrators or the IRS may argue a product serves general wellness rather than a diagnosed condition.
- The Navia Benefit Solutions deal signals benefits administrators, third-party administrators that run employer programs, can add preventive care to HSA/FSA offerings to boost use and draw health-focused workers.
- Payment processors and ecommerce platforms for fitness, sleep, or nutrition sellers can add HSA/FSA as a payment option to help more shoppers finish checkout. Truemed says 30% average savings drive purchase intent for eligible users.
- The Personal Health Investment Today (PHIT) Act, proposed U.S. legislation that would broaden fitness and wellness eligibility, could expand categories beyond diagnosed conditions 2. Early adopters would gain a head start. Investors should track IRS updates and plan administrator adoption rates.
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.




