Ray Chan, co-founder of 9gag, has acquired a controlling stake in Howking Technology International Holdings Limited.

The company will be renamed MemeStrategy Inc. pending shareholder approval at the upcoming Extraordinary General Meeting.

Chan will serve as chairman and CEO, leading the company’s strategic direction with key members from 9gag and its venture Memeland joining the board.

MemeStrategy plans to integrate bitcoin and other virtual assets into its portfolio and invest in Web3 and AI projects.

The company will leverage 9gag’s global community of over 200 million users for growth.

Initiatives like “Creator Economy 4.0” and the “Decentralized Physical Infrastructure Network” (DePin) will focus on empowering creators and applying IoT expertise to decentralized infrastructure.

The company aims to establish itself as Asia’s first publicly listed virtual asset ecosystem venture and contribute to Hong Kong’s development as a virtual assets hub.