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In 50 Words: Wang Shujuan combats China’s property slump with Douyin livestreaming

Real estate agent Wang Shujuan, who has amassed 73,000 followers on TikTok-like app Douyin, is banking on the growing popularity of livestreaming as a means to overcome China’s property market slowdown. Livestreaming has seen growth on Douyin, with the total number of hours streamed by property agents doubling in 2022. Despite demonstrations of Chinese resilience, the value of residential sales fell 43% in July.

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