Honasa Consumer, the parent company of beauty brand Mamaearth, is set to launch its IPO worth an estimated US$204.5 million on October 31, according to Moneycontrol. This includes new shares worth US$43.9 million and an offer for sale of 41.2 million equity shares.

The offer will close on November 2 and the equity shares will be listed on the Bombay Stock Exchange and National Stock Exchange of India from November 10.