Indonesian fintech firm LinkAja, which shifted to a B2B2C business model in early 2022, reported positive EBITDA from June to August this year.

The company has also reduced marketing expenses by 80% year to date, expecting 30% revenue growth and a 50% reduction in operational costs for 2023.

Despite an annual loss, chief finance and strategy officer Reza Ari Wibowo is optimistic about achieving a positive net income for 2024.