Disney+ Hotstar lost 12.5 million subscribers, or nearly a quarter of its users, in the quarter ending June due to a dearth in cricket content.  This is the India-focused streaming service’s third consecutive quarter loss, totaling about 21 million since October 2022.

Disney is purportedly considering strategic options for its India unit amid these setbacks, as well as raising the price of its ad-free versions of Disney+ and Hulu by over 20%.