Bank Central Asia (BCA) is Southeast Asia’s most valuable brand at US$23 billion and is the only brand from the region to secure a place in the global rankings, according to a recent Kantar report.

The Indonesian bank achieved this status despite making less profit than its regional banking adversaries.

BCA attributes its successful branding to its “massive digital transformation,” which includes mobile banking, cardless cash withdrawals, online bank account opening, and e-wallet services.