360 One Asset leads $7.7m pre-series B in India's Home Essentials

Home Essentials, a Gurgaon-based home and kitchen brand, has raised 70 crore rupee (US$7.7 million) in a pre-series B funding round led by 360 ONE Asset, with participation from existing investor India Quotient.

The company, founded in 2024 by brothers Tanishq and Divyam Jain, plans to use the funds to expand its offline stores and product offerings.

Having grown from a small-town operation to serving over a million customers nationwide, Home Essentials aims to reach 5 million households and generate 500 crore rupee (US$55 million) in revenue over three years.

The company offers over 1,000 products across storage, cookware, furniture, and decor, focusing on blending utility with modern aesthetics.

The founders intend to expand their physical retail presence in tier 1 and tier 2 cities, complementing their online platform.

Investors noted the company’s focus on product design, supply chain control, and omnichannel growth as key strengths.

🔗 Source: Home Essentials

🧠 Food for thought

Implications, context, and why it matters.

The D2C funding playbook has shifted from growth to profit

Home Essentials raised INR 70 crore in a pre-series B round led by 360 ONE Asset, and the deal lines up with a wider investor push for profit over fast scale.
Across direct-to-consumer (D2C) brands, teams are watching margins and cash more closely, moving past the old growth-at-all-costs mindset.
Audio brand boAt saw revenue fall 5% in FY24, while losses dropped 47% 1.
Home goods company Wakefit cut net loss 90% in FY24 and grew revenue 21% 1. That balance now sets the standard in the category.

Digitally native brands are rewriting the rules of retail

The brand plans to use the new capital to add offline stores in tier 1 and tier 2 cities, which signals how online retail and physical shopping now overlap.
An omnichannel strategy (selling online while also running physical locations) can reduce reliance on pricey digital advertising and help build trust.
DailyObjects now gets about 70% of sales from owned channels 2.
Traditional retailers now face stronger incentives to improve their digital storefronts. Tools that connect inventory with customer experience across online and offline channels are gaining traction.