Something interesting popped up in China today – 22 Nov 2007. Remember HiPiHi (as pronounced High-P-High), the China-based company which is currently involved in the virtual worlds market. Since our last encounter with Xu Hui, CEO of HiPiHi sometime back, we have heard that Intel China and HiPiHi have announced today that they are entering into a technology partnership. The interesting part is that Intel is not entering as just a usual corporate resident but committed towards supporting technical needs of a virtual world platform. They will be setting up a brand experience centre in the Intel island that seeks to enhance the interaction with the consumers (or users), and the details will be announced later. The HiPiHi CEO has remarked that, “As China’s first company to enter into the virtual worlds market, HiPiHi has already attracted Intel and P&G which are well-established multi-national companies. We believe that there are other companies of such stature who will join us in the future and take HiPiHi to the next level such that it will add value and attract more enterprises and consumers to join us.” (Translated from eNet.com.cn). Here’s an interesting perspective to think about. This strategic collaboration between HiPiHi and Intel is reminiscent of the Second Life and IBM one sometime back. (Also check out Wagner James Au’s ‘First Looks at a ‘Chinese 2nd Life‘)
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