NetizenTesting Gets Honest Feedback From Users, Improves Site UX

I believe many startups, app developers, and site owners are plagued with the issue of creating an excellent user experience for their users. Often, with lousy user experience (UX), it translates to users who quickly abandon the app, and low conversion rates among premium customers. Often, testing can be expensive and take up long hours for startups, and hence many opt to skip this initial process.

Here’s a new startup that aims to solve the problem. First to take to our Startup Arena Singapore 2013 stage today is Malaysian-based startup NetizenTesting, an online usability testing service that taps into a crowdsourced pool of online citizens to test applications. During the entire testing process, all the screen activity and voice comments of the testers will be recorded and given to clients so that they can understand user behavioral patterns, point of exit, and so on.

So a typical testing cycle begins with the client listing the test instructions and requirements online, and then proceeds to choose a tester from the pool of crowdsourced testers that NetizenTesting already has. Once the tester is done digging through the website, the results will then be delivered to the client.

How does NetizenTesting ensure that the results are of top quality and effective to the client? In the event that the tester is found not to follow instructions or produces irregularities, the client has the option to get a refund or choose another tester.

At present, clients are charged at US$35 per tester, and there’s a bundled offer of $19.90 per tester should clients opt for three users or more. If the client wishes to have a more in-depth analysis, a full UX report can be churned out for $1,000 per report.

This is a part of our coverage of Startup Asia Singapore 2013, our event running on April 4 and 5. For the rest of our Startup Arena pitches, see here. You can follow along on Twitter at @techinasia, and on our Facebook page.