Korea’s Game Publisher Neowiz to Target China for Mobile Gaming

According to a report by Korea’s Yonhap News Agency, Neowiz Games (KOSDAQ:095660) is keen to move into China’s mobile gaming space. The company’s Chinese subsidiary has been operating since 2008, with a focus on PC games.

It’s estimated that the Chinese mobile gaming market will be comprised of about 192 million games by the end of 2012, and of course Neowiz is not unique in wanting a piece of that action.

Some of you may recognize Neowiz as the same game developer who published the official mobile game of the Olympics, which you can check out here. I tried playing their Facebook game a few weeks back, but I found it a little bit boring to be honest. But those who like Facebook’s many farming-style or city-building games may enjoy playing around with this one too as it lets you create your own Olympic village.

The company is one of the largest online gaming companies in Korea, and is the creator of the popular first-person shooter Crossfire, which is reportedly at the center of a recent trademark dispute. In China, Tencent has a contract to distribute the title, and the game has been hugely popular there.