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Rick Martin · · 1 min read

Japan’s Brain-controlled Cat Ears Finally on Sale in US

necomimi

Readers may recall when we wrote about Japan’s brainwave controlled cat ears, Necomimi, about a year ago. When you wear them they detect electrical impulses from your brain and convert your mental state into movement. Now it seems that cat-wannabees in America can finally pick up a pair of these furry, moving ears.

Necomimi can currently be purchased via the company’s online store for $99, or you can pick them up on Amazon. For anyone who is attending Comic-Con 2012 in San Diego this weekend, Necomimi will be showing off their goods at the conference.

I have to say though, as much as I like this product, I think perhaps the company doesn’t need to go so far trying to snag demographics outside Japanophiles. I’m not really sure what to make of the football players wearing cat ears on the Necomimi website. Products like this really don’t need to be localized, I think. The Japan flavor is what gives it its appeal.

Necomimi was after all named one of Time’s 50 best inventions of 2011, and at a relatively affordable price, there should be more than a few ladies out there who want to experiment with this sort of fashion.

The original promo video for Necomimi is below.

[Via Gizmag]

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Rick Martin

Rick Martin lives in Tokyo where he writes about technology in Japan, China, and around Asia. After writing full-time for TechInAsia from 2011 to January 2013, he moved on to pastures new at The Bridge. He can be reached via his website, 1Rick.com