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Nativex Wins Google Ads Creative Impact Award at Google Marketing Live 2026 in Shenzhen

Nativex Wins Google Ads Creative Impact Award at Google Marketing Live 2026 in Shenzhen

ℹ️ Source: Nativex Nativex Wins Google Ads Creative Impact Award at Google Marketing Live 2026

SINGAPORE – 21 July 2026 – Global digital marketing agency Nativex has won the Google Ads Creative Impact Award for its work with AdsPower, an anti-detect browser for multi-account management. The honour was presented at Google Marketing Live (GML) 2026 in Shenzhen, China.

The award recognises the campaign’s use of AI to improve creative development and marketing performance. By combining human strategic judgement with AI tools, Nativex helped AdsPower increase creative output, accelerate testing, and build a more systematic approach to user acquisition.

For SaaS products such as AdsPower, creative effectiveness is not simply about producing more assets. Decision-making cycles are typically longer, and complex product value must be communicated quickly. The challenge was to make AdsPower’s value clear while addressing the operational risks its users face.

Nativex began by analysing AdsPower’s target audiences, use cases, value propositions, and conversion journey. The team found that businesses in cross-border e-commerce, advertising and social media operations were seeking more than account management efficiency. They needed greater stability in their browser environments, stronger operational control, and fewer disruptions when managing multiple accounts across platforms and markets.

Rather than presenting a list of product features, Nativex built creativity around a clear problem-solution narrative. The campaign highlighted the potential impact of account suspension and unstable browser environments, explained the operational issues behind them, and positioned AdsPower as a solution. Product demonstrations and supporting evidence built trust, while a free-trial call to action lowered the barrier to trying the product.

Using Gemini, Nativex expanded the creative development process through multiple scripts, storyboards, visual directions, and localised copy. The team developed creative angles around multi-account management efficiency, environment-related risks, and business continuity, enabling one strategic idea to become a range of assets for ongoing testing and optimisation.

Creative strategy ultimately needs to be validated once ads are live, yet traditional search account management can leave teams with limited time for analysis and creative optimisation. Nativex used AI Max for Search campaigns to explore a broader range of high-value search opportunities, improve the match between ads and user intent, and surface performance insights. Nativex’s campaign specialists reviewed these insights alongside business objectives and conversion data, turning emerging user needs and high-performing themes into priorities for the next round of creative testing and campaign optimisation. Once a direction proved effective, the team used Gemini to develop further creative variations.

This created a continuous loop of expert judgement, AI-enabled expansion, in-market validation, expert review, and AI-led refinement. It allowed creative development to improve through real campaign performance rather than depend on one-off assumptions.

The campaign delivered strong results for AdsPower:

  • Deep engagement rate reached up to 81%
  • Click-through rate increased by 25% compared with previous creative assets
  • Team productivity improved by more than 80%
  • Time required to produce ad copy fell by more than 50%
  • The team produced three to five times as many creative assets within the same production timeframe

“AI is changing how global marketing teams work. At Nativex, we use it not simply to produce more content, but to help teams uncover genuine user needs, validate creative ideas with greater confidence, and build on what works. By combining human judgement with AI, we help brands improve creative efficiency and build a more predictable path to growth.”

—— Cheryl Huang, Managing Partner, Nativex

About Nativex:
Nativex is a cross-regional digital marketing agency that helps brands scale globally through AI-powered solutions. With a specialized focus on market research and analysis, online media buying, creative production, influencer marketing, social media management, and offline event planning and execution, we deliver innovative solutions that drive global growth. Visit the website to learn more: www.nativex.com/en