Nas Daily dreams of hiring 1,000 people for its grand edtech plans

“If you ever want to learn the future of crypto, you probably want to learn it from the person who made a billion dollars out of it,” says Nuseir Yassin, founder of Nas Daily, what’s perhaps one of the most recognized video-making brands in the world.

The expert that Yassin is referring to is Singapore-based entrepreneur Vignesh Sundaresan, better known as Metakovan, the founder of Metapurse, a crypto-exclusive fund estimated to be worth US$189 million.

Sundaresan most recently made news for buying a non-fungible token (NFT) in the form of a digital artwork. The NFT went for US$69 million and was bought from British auction house Christie’s.

Metakovan is part of Yassin’s expanding network of teachers on Nas Academy, the edtech platform Nas Daily launched last February.

While many edtech firms are targeting students and parents, Nas Daily is targeting the upskilling and reskilling segment. But it has a more specialized approach: turning creators into educators.

While Metakovan’s course deals with all things crypto, Singaporean taekwondo champion Ng Ming Wei has a course on “How to crush it on TikTok.” Ming commands over 20 million followers for his comical TikTok videos.

Meanwhile, as someone who kickstarted a completely new career by creating one video every day for 1,000 days and amassing over 34 million followers on social media, Yassin’s course is on the art of storytelling.

The programs on Nas Academy aren’t just for independent creators too – the platform has partnered with corporates such as Grab, Singapore Airlines, and Indian video-streaming platform MX TakaTak to train more creators.

A kid from a village can compete in viewership with CNN.

To explain why he started Nas Academy, Yassin, a Harvard graduate and self-proclaimed “king of calculated risks,” compares a video creator’s role to that of an accountant. “The minute you retire, you stop doing accounting. When I die, the video-making dies with me. But I want to figure out a way that I can keep doing accounting even while I am dead.”

The edtech platform, which hopes to turn “the best storytellers” into teachers, is Yassin’s way to bring about a change he thinks has long been overdue: decentralization in both education and media. “We live in a world where a kid from a village can compete in viewership with CNN – just think about that metric.”

Inside the Nas engine

In the years to come, content creators are likely to be able to rely more and more on paid content to pay their bills, Yassin feels.

Spotify is beginning to allow creators to monetize their work, and he believes this will happen with video too.

Army of corporate storytellers

A la carte education

The Oyo of edtech