Mobile Marketing ABC – The Essentials You Need to Know

Faced with increasingly connected consumers wherever they are, mobile is becoming an indispensable part of most brands’ marketing mix. This webinar will cover mobile marketing essentials that can be used to reach a range of strategic brand objectives. This basic webinar will be useful for anyone looking to use mobile to acquire new customers or increase consumer engagement. The presenters will share a number of useful mobile practices and case studies from leading mobile marketing practitioners, including Ogilvy. In addition, participants will gain an understanding of why and how mobile marketing can be deployed to help reach brand goals.

This webinar will be on Wednesday, April 18th: 11am-12pm SGT

Future webinars will cover topics such as:

· Impressing your audience with rich media experiences

· Respecting consumer privacy, permissions and preferences.

· Make Marketing Campaigns Shine with 2D Barcodes

· Marketing Mobile Applications

· Thinking Human: How to Optimize and Sustain Customer Engagement

The launch of the APAC Webinar series coincides with the annual Mobile Marketing Association Forum 2012. Held for the fourth time in Singapore, the Forum will run from 23-25 April 2012 at the Grand Hyatt and is the Asian iteration of the Mobile Marketing Association’s renowned Forums that bring together thought leaders from the mobile marketing and advertising industry. This year’s Forum has the theme of a Smarter Tomorrow.

For more information on up-coming and future webinars, as well as to register, please visit:
http://www.mmaglobal.com/events/other/webinars

For more information about the MMA Forum, including the updated agenda and speaker bios, please visit:
http://mmaglobal.com/events/forums/singapore2012/overview

Over one day of workshops and two days of conference sessions, delegates attending the Forum will get a chance to hear from prominent industry players through a mix of presentations, panel discussions and fireside chats. The Forum will cover issues that affect the industry, but which may also have ramifications for consumers. Some industry leaders who will speak at the event include senior representatives from Vodafone, PwC, Google, Dell, and ESPN.