DeNA Partners with Qihoo 360 to Push Mobage Further in China



We’ve recently told you about DeNA’s (TYO:2432) multi-pronged efforts to push its Mobage gaming platform in China. It was just last week that we saw the company partner with manufacturer Huawei (SHE:002502) to put Mobage China on Huawei smartphones. And now the company has just announced [1] a partnership with Qihoo 360 (NYSE:QIHU), China’s largest security software company.

The partnership will gives Qihoo 360 users a sort of Mobage China ‘corner’ through which Mobage China for Android can be downloaded. According to Qihoo 360’s recent quarterly results, the company has 400 million monthly active users – so for DeNA, this should mean significant exposure for its mobile gaming platform.

In addition to downloading the app via 360, users can login with their existing IDs to Mobage China, which – for security-conscious users – makes the experience a more trusted one.

In addition to Qihoo 360 and Huawei, DeNA has also previously partnered with Chinese companies Baidu, Alibaba Cloud Computing, social network Kaixin001, and online game developer NetDragon.

  1. The announcement can be found here in Chinese and here in Japanese.  ↩

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