Jakarta-based MM Cab is hoping to replicate the success of Uber, the private taxi/limo service from San Francisco. But MM Cab is bringing a lot more speed and glamour to its business by using Ferraris and Porsches. And so the yellow-liveried Ferrari model pictured here – the 360 Modena, which is not the very latest breed of Ferrari’s mid-engined V8s – could be taking you home. Albeit quite slowly through Jakarta’s notoriously awful traffic.
MM Cab soft-launched yesterday. The map on the company’s homepage suggests that it has four supercar taxis so far. The Porsches are Boxster S (2011) models. You can also interact with the firm on Twitter. MM Cab promises well-trained drivers who really know the city, and uses a normal taxi rate so it will be affordable for most middle-income people. It aims to expand to other big cities in the near future.
To promote the service, MM Cab is giving out free rides to anyone who can “catch” the taxi from now until July 18th. That’s where its afore-mentioned map comes in handy. And the effort has been paying off so far, with the hype around the Ferrari and Porsche cabs making people curious, talking about it a lot on Twitter. After the promotion, the service will be launched officially.
I believe since folks in Indonesia, especially Jakartans, tend to be relatively early adopters then the service will be fully booked before you know it. MM Cabs are not as technologically equipped as Uber, however, in areas like mobile payment. I believe with time – and greater smartphone adoption in the city – that will improve.
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