Meta said it is rolling out Muse Image, a new text-to-image AI model, on July 7 in its Meta AI chatbot and, over time, in apps including Instagram and WhatsApp.

Users can create or edit images with text prompts, while advertisers will get access later to produce marketing materials.

Meta said Muse Image can also generate images featuring friends or creators based on their publicly available Instagram posts, and that Instagram users can opt out of AI reuse or remixing in settings.

The company said Muse Image outputs will carry an invisible watermark and safeguards meant to prevent content that violates its terms, including child sexual abuse material.

The launch expands Meta’s AI and advertising tools, even as its use of public social posts for AI has drawn scrutiny from the Dutch privacy regulator.

It also follows Meta’s investment in rebuilding its AI lab under Chief AI Officer Alexandr Wang and the company’s plan to eventually sell access to its AI models through a cloud service.

🔗 Source: Meta