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Aditya Hadi Pratama · · 1 min read

Amazon acquires Indian social commerce firm GlowRoad

Global ecommerce giant Amazon has acquired Indian social commerce firm GlowRoad in an all-cash deal, TechCrunch reported, citing a source familiar with the matter.

Amazon has confirmed the acquisition. A spokesperson for the US-based ecommerce giant said that the deal will help bolster GlowRoad’s service with Amazon’s tech, infrastructure, and digital payments capabilities.

Founded in 2017, GlowRoad is a reseller app for homemakers and graduate students that has acquired more than 6 million users. It has raised around US$32 million from prominent investors such as Accel, Vertex Ventures, and Korea Investment Partners.

Recently, the social commerce firm announced plans to expand into Southeast Asia.

See also: These are the most active investors in India’s startups

Editing by Miguel Cordon and Lorenzo Kyle Subido

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TIA Writer

Aditya Hadi Pratama

Writing about startup and technology in Indonesia, while reading biography and science fiction books.