In brief: Indonesia’s Member.id scores pre-series A funding

Member.id, a loyalty service provider and technology firm based out of Jakarta, announced that it has secured undisclosed amount of pre-series A funding led by East Ventures, followed by Ace Capital and few undisclosed angel investors. The investment will accelerate Member.id new product development which support its mission to change the loyalty landscape in Indonesia.

Marianne Rumantir, CEO and co-founder of Member.id, commented, “Many businesses still find managing loyalty programs and points to be a challenge […] Through a well-designed loyalty program, we can create a hassle-free customer journey and predict user behavior to create a much more targeted campaign.”

Source: Member.id

The startup will use some of the funding to develop and market two new products. The first one allows users to manage their loyalty points and convert them to be redeemed across multiple rewards programs. The second product is a loyalty solution designed specifically for small and medium-sized enterprises.

Aside from Ismaya, Member.id counts hospitality brands including Artotel, Syah Establishment, and the Union Group among its clientele. It also serves businesses from other industries – including tobacco company Djarum – and has partnered with airline Garuda Indonesia.

The size of the funding was not disclosed.