Meet the AI platform that helps brands evaluate content creators

This article is a part of Startup Spotlight, a series that features young, up-and-coming startups.

Davidson Chua (left and Edwin Koh, co-founders of Influencees. Photo credit: Influencees

Davidson Chua started the automotive community Autosave as a hobby. As it grew to 18,000 members, he struggled to price campaigns and communicate his value to brands. This inspired him to launch Influencees to make creator credibility measurable.

😟 Problem

Marketing teams typically rely on manual searches across platforms and spreadsheets to find creators. They evaluate potential partners using surface-level signals like follower counts. These vanity metrics fail to reveal whether a creator is relevant or likely to perform.

💡 Solution

Influencees provides brands with an intelligence layer to discover and evaluate creators. The platform offers several core capabilities:

• Trust Check analyzes TikTok content to surface useful performance and audience signals.
• Brand Workspace helps teams organize and evaluate creators in one centralized dashboard.
• Ai-kyo is an AI assistant that helps users navigate data without digging through multiple platforms.
• Creator media kits allow creators to build profiles highlighting their identity and verified credibility.

Image credit: Influencees

📊 Market size

The creator economy has become a standard channel for consumer outreach. Influencees initially targets Singapore before expanding regionally. Securing 1,000 brands on its US$149 monthly plan would generate approximately US$1.8 million in annual recurring revenue.

🤝 Team

• Davidson Chua. Co-founder and CEO. He previously built the Autosave community and holds a business analytics degree from the National University of Singapore.
• Edwin Koh. Co-founder and head of strategy. He previously served as chief partnership officer at mm2 Entertainment and held senior marketing roles at Singtel.

🚀 Traction

• Verified a network of more than 1,200 Singapore creators since its June 2026 launch.
• Executed a creator hackathon campaign for the local F&B brand The Juicy Way.
• Generated over 1,700 community votes and 2,300 tracked link clicks during the inaugural hackathon.
• Forged local ecosystem partnerships including a collaboration with BeyondX Lab.

🏆 Competition

Influencees competes with social media management platforms like Hootsuite and traditional agencies like Gushcloud. Local communities like Creators.sg also offer collaboration opportunities. Influencees differentiates itself by building pure software infrastructure and offering deep performance data.

💰 Financials

The company operates a SaaS model with monthly plans ranging from US$59 to US$299. It also earns revenue from larger creator campaigns priced around S$30,000. The startup secured undisclosed funding from a corporate venture investor in April 2026.

🚩 Risks

• Influencees’ US$59 to US$299 monthly plans and the 1,000-brand, US$149-plan ARR path depend on brands turning campaign-by-campaign influencer work into recurring software spend. Gartner’s market guide ties adoption to mature in-house capabilities and provable martech value.
• The Singapore base, including 1,200 verified creators and local partnerships, may not transfer cleanly into regional markets. Southeast Asian influencer performance is highly local, as shown in this regional influencer marketing report.