In brief: Indian milk delivery startup gets the cream with $10m funding

Matrix Partners India announced that it has led a US$10 million round of investment in Country Delight, a direct-to-home, mass premium fresh milk brand. Existing investors Orios Venture Partners also participated in the fundraising.

Source: Matrix Partners

Founded in 2015, Country Delight plans to use the fresh capital to scale its operations nationwide, where it wants to “revolutionize the way milk is consumed in India.”

Consumers can subscribe to the milk delivery service via the company’s mobile application. The startup controls the whole supply chain and sources its milk from local farms. The dairy product then gets delivered directly to subscribers with minimal processing and the “highest standards of purity” within 24 to 36 hours.