MAMA Hanoi: AppsFlyer Dominates Vietnam’s MarTech Arena with the Biggest Event Yet
ℹ️ News provided by: AppsFlyer
VIETNAM – 2 August 2024 – AppsFlyer, the global leader in mobile attribution and marketing analytics, hosted its brand-owned event, MAMA Hanoi, on August 2, 2024. The event brought together over 300 marketing professionals to explore the latest trends in mobile internet marketing. This marked the first time the MAMA series activities landed in Vietnam, highlighting the country’s growing significance in the mobile technology landscape.
With a diverse mobile technology ecosystem and a dynamic, tech-savvy young population, Vietnam is rapidly becoming a hub for mobile technology development and implementation. MAMA Hanoi provided a platform for industry experts to connect and learn about the latest mobile marketing trends in Vietnam.
MAMA Hanoi focuses on practical content and discussions revolving around topics that mobile app developers care about, such as: Generating revenue from advertising, Industry insights and marketing/product knowledge, Applying AI to creativity, User experience, Data management, etc.
One of the highlights at MAMA Hanoi was the participation of renowned global and local guest speakers, namely Mr. Richard Palmer, Marketing Director of King Games – the creator of the popular mobile game Candy Crush, and Ms. Vu Hoang Yen, CEO of Be Group, the company behind the Super app BE in Vietnam, along with over 15 speakers from various other mobile app businesses.
Ms. Vu Hoang Yen, CEO of Be Group, a guest speaker at the MAMA Hanoi event, shared: “Starting as the first pure Vietnamese ride-hailing player in the technology sector, we have now developed and evolved into the Super app BE, offering a range of 15 services from ride-hailing, food delivery to the MaaS Aggregator model (Multi-Modal Transport Super app) including purchasing plane tickets, train tickets, buses… On this journey, we have trusted and chosen to collaborate with AppsFlyer in measuring and optimizing marketing and business operations on the super app serving 10 million users.”
One of the most advanced and outstanding solutions offered by AppsFlyer is the Data Collaboration Platform (DCP), enabling safe collaboration between publishers and brands, ensuring compliance and minimizing risks related to sharing data from mobile app users.
“I believe that four pillars have contributed to AppsFlyer’s success and have made the company even stronger, namely the absolute trust of customers; data accuracy; technology that prioritizes user privacy in measurement; and relentless efforts in research and innovation.” Ronen Mense, Managing Director of Asia-Pacific (APAC) at AppsFlyer, shared about the factors that have led to AppsFlyer’s success over more than a decade
About AppsFlyer:
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.
For more information, please contact:
Nam Le nam.le@appsflyer.com
This press release was published as it was received from our partner, without any editing from the Tech in Asia team.
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