How to build an MVP in Southeast Asia

I don’t know about you, but I’m a perfectionist.

People like me are fixated on coming up with the most detailed plan and building multiple fail-safes, only to end up being trapped in the cycle of chasing something that’s near impossible to achieve: perfection. Some are so immobilized by the fear of failure that they don’t even begin. (As much as I hate to admit it, perfectionism is basically a glorified version of procrastination.)

This is also known as the “perfection paralysis,” and I had struggled with it for as long as I could remember.

But a few years ago, I stumbled across this quote that completely changed my perspective:

“Done is better than perfect.”

This concept is also extremely relevant in the world of startups, where developing a minimum viable product (MVP) is one of the first few crucial steps. In the early stages of a startup, a product doesn’t need to be perfect; it just needs to be good enough to convey an idea with minimal features, so that you can collect feedback and make improvements.

Building an MVP for a clear and unified audience is fairly straightforward, but what if you’re dealing with a diverse and fragmented market like Southeast Asia? How is it then different from the seemingly one-size-fits-all approach recommended by various online resources?

If you are looking to break into the Southeast Asian market and have the same question, then we have the perfect event for you. (No pun intended)

Building an MVP in Southeast Asia

Join us on June 10 and learn how to build and launch a MVP in Southeast Asia with Joel Leong, co-founder of ShopBack.

During the one-hour workshop, you’ll discover:

• How to build an MVP to launch and scale your business in Southeast Asia
• The differences between building an MVP in this unique region and the rest of the world
• Tips and tricks on building an MVP for a fragmented market like Southeast Asia

About our kickass speaker

One of the co-founders of Shopback, Joel Leong currently oversees merchant development and country management. Since its launch in 2014, Shopback has grown to become the leading rewards and discovery platform in Asia Pacific, backed by investors like Temasek, SoftBank Ventures Asia, Rakuten, East Ventures, and others. Shopback has entered a new market every year on average, and it has expanded into nine markets so far, including Southeast Asia, Australia, New Zealand, Taiwan, and South Korea. For 25 million users, Shopback is their first stop before they do online shopping on Shopee, Lazada, Taobao, iHerb and Nike.

Event details

We know keynote presentations are a little passe, so we’re all about making our Live events as interactive as possible. That’s why the workshop also includes a Q&A segment where you can ask Joel anything about MVPs and the Southeast Asian market. And you won’t go home empty-handed: You’ll also get a take-home worksheet that provides a step-by-step guide on how you can plan and build your own MVP in the region.

Date: Thursday, June 10, 2021
Time: 4 p.m. to 5 p.m. SGT
Venue: Virtual

How can I sign up?

As usual, this Live workshop is complimentary for our lovely Tech in Asia Core and Live subscribers. If you’re one of us, simply RSVP here.

Not yet a subscriber? You can purchase a single ticket for US$18.90. However, you can get more value for your money by subscribing to Tech in Asia Live at just US$59 a year. We have a lot of other events in the pipeline that are specially designed to help founders like you navigate the complicated world of building a startup. As a subscriber, you’ll also be able to unlock all of our past workshops, meetups, pitch nights, and annual signature conferences.

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