Ainun Nadhifah · · 2 min read

Agentic AI and its impact on customer experience

In partnership withGoogle Cloud

Imagine an “assistant” that not only executes commands but also proactively analyzes, thinks, plans, and continuously learns, even delivering personalized recommendations independently. It’s like having a brilliant colleague who identifies problems, seeks solutions, and optimizes processes – even before the need arises.

Photo credit: Shutterstock

This isn’t just science fiction; it’s a reality made possible by Agentic AI.

What is agentic AI?

Unlike conventional AI, which passively executes predefined commands, Agentic AI is designed for greater autonomy. These advanced systems can make decisions, plan complex actions, and adapt independently to accomplish tasks. This innovative approach is changing how businesses interact with their customers.

The transformative potential for business growth

When implemented, agentic AI offers massive transformative potential across industries. This tech’s enterprise-level adoption could yield up to US$4.4 trillion in long-term value annually, McKinsey estimates. Agentic AI is also predicted to play a crucial role in driving new service uptake and addressing broader customer needs – a move beyond reactive support to proactive engagement.

Powering next-gen customer engagement with agentic AI

Agentic AI is changing how businesses engage customers. Platforms like Google Cloud’s Customer Engagement Suite use advanced AI, including Dialogflow, to power autonomous agents. These agents can do more than just answer questions; they proactively offer personalized solutions, streamline onboarding, and guide customers through complex decisions – all while learning.

Companies like Indosat already use Agentic AI to create more seamless, intelligent, and personalized customer experiences, fostering stronger relationships through dynamic engagement.

Learn more about Google Cloud’s Agentic AI solutions

Take a closer look at agentic AI’s impact

Ready to explore how agentic AI can improve your customer engagement strategy? Check out the infographic below for more interesting insights into the trends and potential of this tech in business!

 


Google Cloud provides cloud computing services that empower various organizations worldwide to transform their businesses using digital tech, and to do so with best-in-class infrastructure, a digital transformation platform, and services tailored to their respective industries. Learn more Google Cloud’s Customer Engagement Suite here.

LEARN MORE


Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.

How would you feel if you could no longer use Tech in Asia?

Editing by Ainun Nadhifah and Lorenzo Kyle Subido

(And yes, we’re serious about ethics and transparency. More information here.)

TIA Writer

Ainun Nadhifah

A learner.