There’s a new lifeline for many of the Groupon clones out there in Asia.
Ensogo first launched in Thailand in 2009, and eventually grew to be the largest group-buying site in the country. Ensogo then started its operations in Manila in July 2010, where again it repeated its homegrown success to be the top group-buying site in the Philippines. Ensogo also owns DealKeren, a popular group deal site in Indonesia. Thus, acquiring Ensogo gives LivingSocial a strong presence in three countries instantly.
GoNabit is based in the United Arab Emirates. Founded in January 2010, the company is the first group-buying site to set up operation in Dubai, Abu Dhabi, Lebanon, Jordan, and Kuwait. GoNabit also provides its service in Arabic, a key factor for reaching out to more consumers in Middle East.
The acquisition is a good indication that LivingSocial is finally taking an interest in Asia. Hopefully, some of the group-buying clones which missed getting acquired by Groupon can have a second chance to exit in style with LivingSocial.