LiveJournal, one of the most popular blogging platforms in the world, has just launched their new Singapore startpage (livejournal.sg) on August 5. The actual site will go live sometime the following week.
Popular for its ease of use and community features, there are now some tens of thousands of blogshops in Singapore alone. LiveJournal has also been ranked by Alexa as Singapore’s 30th most popular site, making it the 3rd largest e-commerce site after Amazon and Groupon. Its Singaporean users are predominantly females aged 18 to 25.
The startpage essentially acts as a directory that picks the best content from LiveJournal users in Singapore. For instance, with the country’s National Day arriving on August 9, the site editor will pick suitable content from the blogging community to appear on the startpage. Food, fashion, and beauty content will also feature on the startpage — a reflection of Singaporean’s preoccupations.
This project is a collaboration between LiveJournal, which is owned by Russian-based SUP Media, and Tickled Media, which runs theAsianparent, a popular parenting magazine with a presence in Singapore, Indonesia, India, and the Philippines (see prior announcement). In the pipeline are similar startpages for other countries in Asia, and integrated payment systems for LiveJournal users.
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