Rick Martin · · 2 min readLinkedIn Announces Latest Asia Push, a New Office in Hong Kong
LinkedIn (NYSE:LNKD) today announced the opening of a new office in Hong Kong, the company’s ninth office in the Asia Pacific region and 25th office globally. The new office will support the nearly half a million members in Hong Kong, as well as “the millions of members in the North Asia region.”
As LinkedIn already has offices in India and Japan, the North Asia reference almost certainly refers to China where the network has over two million members, the third most in the Asia Pacific region after India and Australia. (Note that this is according to the LinkedIn’s ad tool, which I’m going to accept as an approximate indication of the actual regional member counts [1])
Overall in the Asia region, LinkedIn claims more than 25 million members as of early February – check the breakdown in the chart on the right – which is a significant portion of its 150 million members around the world.
When we spoke with the company’s APAC vice president Arvind Rajan back in February at out Startup Asia event, he noted that the company is “studying” and “thinking about” China, but doesn’t have a presence there yet, adding that it’s an exciting market where many western companies have tried and failed.
The Hong Kong office will have about a dozen local staff, according to the company’s announcement. You can check out LinkedIn’s own infographic about its Asia presence below, as well some characteristics about its membership in Hong Kong.
- The reason I say approximate is that the ad tool currently lists regional membership totals that when put together, do not actually exceed 25 million. So there’s a discrepancy somewhere. We have previously asked LinkedIn for membership breakdown, but so far we don’t have anything more accurate than its ad tool. ↩
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