Far from nearing a saturation point, the messaging app Line is actually growing faster than ever. Having previously taken nearly seven months to go from the 50 million to 100 million milestones, Line then rocketed up to its current 150 million in a little over three months.
As noted by our buddies at Startup-Dating, that’s remarkable hockey stick growth. Line even made a cute graph (a line graph, naturally) to show this acceleration.
With just over half of its users being outside of Japan (where Line is made by NHN), it means Line is doing enormously well on the world stage. Admitedly, it’s way behind Whatsapp’s 200 million monthly active users (as opposed to registered users), but it’s doing a lot better globally than its key Asia-made rivals. KakaoTalk’s user-base is largely in South Korea, while WeChat’s vast 300-million cohort is mostly in China, and only 40 million of them are scattered around the world.
As I’m under a self-imposed ban to not use any numbers larger than those taught to me by Sesame Street, I can’t figure out when Line will hit 200 million. But if you’re some kind of numbers wizard 1, you could probably pin-point, based on the accelerating growth rate this year, precisely when Line will reach 200 million users. It’s plausible it’ll be just two months later.
‘Math’, I believe it’s called.↩