LG Runs Corporate Social Responsibility Campaign On Facebook

The large number of Facebook users in Indonesia has prompted LG to run its corporate social responsibility (CSR) campaign on the popular platform. The company has developed the LG Click and Donate program to raise funds from each ‘like’ on the LG Loves Indonesia Facebook page.

The program turns each ‘like’ into a brick that will be used to build a library for homeless children. Just a few days after it was launched on May 15, 10,000 Facebook users got in on the action by clicking the button. In order to get even more support, LG adjusted the program slightly by turning each click into a Rp1,000 donation ($US0.10). By the end of the campaign just a few days ago, Rp34,172,000 ($US4028 ) and 10,000 bricks had been collected.

Touched by participants’ enthusiasm, the company increased the donation to Rp200,000,000 ($US23,577) and gave it to the Kick Andy Foundation, a partner of the program. “Hopefully, we can build a proper library with an adequate book collection,” said the CEO of LG Electronics Indonesia, Kim Weon Dae.

In the wake of this program’s success, LG has launched a similar one for Ramadan called the Cup of Faith. It will turn every ‘like’ on the LG Loves Indonesia Facebook page and every tweet using #SharetheJoy on Twitter into a cup of rice (approximately 250 grams) for the less-fortunate.

The program is certainly a good example of how a corporation can employ Facebook in a manner that is socially responsible. We have written in the past about the frequent misuse of Facebook in Indonesia, so this story is somewhat refreshing, as it shows that the platform can indeed be used to do some good.

LG ♥ Indonesia