Level Up powered by Agate Showcases AI Gamification to Strengthen Brand Engagement

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Level Up powered by Agate showcases its interactive gamification solutions, including Persona Rush, at Tech in Asia Conference 2026 in Singapore.

SINGAPORE, 15 October 2026: Level Up powered by Agate showcased how artificial intelligence and gamification can work together to strengthen brand engagement at Tech in Asia Conference 2026, held on 15–16 September at the Sands Expo and Convention Centre in Singapore. Its showcase highlighted an approach that combines game-development expertise, personalisation and interactive technology to turn audiences from passive viewers into active participants.

Aligned with the conference’s “Lead the Enterprise AI Era” theme, the company brought a brand-engagement perspective to discussions about practical AI adoption. Through playable demonstrations, it invited businesses to explore how technology can create customer-facing experiences that audiences can directly use and engage with.

“Tech in Asia Conference 2026 was a great opportunity for us to showcase how gamification can be combined with AI to create more personalized experiences,” said Auliya Hidayati, Head of Business Development at Level Up powered by Agate.

Designing engagement around business objectives

The company’s approach starts with a business objective and the audience behaviour a brand wants to encourage. Game mechanics, such as challenges, progression and rewards, are then selected alongside the interaction format and technical requirements. This connects the experience to a defined purpose, whether attracting new audiences, encouraging repeat participation or supporting product discovery and purchase decisions.

For Level Up powered by Agate, AI offers an additional opportunity to make games and interactive experiences more personal. The underlying focus remains on designing an experience that gives audiences a reason to participate and connects that participation with the brand’s objectives.

Persona Rush: a hands-on example

At the conference, Persona Rush illustrated how this approach can take shape in an event environment. The experience combined movement-based gameplay and personalisation, inviting visitors to discover their gamer persona through active participation. After completing the experience, participants could receive personalised digital outputs, including a Personality Card, character GIF and Business Card.

Rather than relying solely on a presentation, the demonstration gave attendees something to play and a personalised result to take away. These results also provided a starting point for conversations about how similar experiences could support brand activations, experiential marketing and customer engagement. Persona Rush served as an example of the broader approach, rather than a single format intended for every business.

Highlighting this vision, Bima Aryuna, Business Development Manager at Level Up powered by Agate, noted:

“We are thrilled to demonstrate how AI-driven game pipelines can revolutionize enterprise solution delivery. By showcasing playable, production-ready games at this conference, we aim to help businesses move beyond theoretical AI and experience practical, scalable gamification hands-on.”

AI Gamification in Action | Level Up powered by Agate at Tech in Asia 2026

Bringing Indonesian game-development expertise to enterprise brands

Level Up powered by Agate draws on Agate’s game-development experience dating to 2009. Its company portfolio reports 300+ gamification experiences and 160+ clients across diverse industries, providing a foundation for applying game design to business challenges.

Its capabilities extend beyond event activations to digital campaigns, games integrated into existing applications, motion- and gesture-controlled experiences, and immersive virtual reality simulations. This breadth allows the company to shape the format around the audience and business need, rather than requiring brands to adopt a single game or platform.

Following the conference, Level Up powered by Agate welcomes discussions with brands and organisations exploring how AI, gamification and interactive experiences can become part of their engagement strategies.

About Level Up powered by Agate

Level Up powered by Agate is an Indonesian gamification company specialising in brand engagement and people growth. Backed by Agate’s game-development expertise, it creates tailored experiences for customer acquisition, engagement, retention, learning, training and assessment. Its solutions span digital platforms, on-site activations and immersive technologies. More information is available at agatelevelup.com.

About Level Up

For more information, contact:
Hisyam Hesbi Wijonarko
hisyam@agate.id
hisyamhesbi@gmail.com