Learn how to pivot your product in a pandemic

It’s been a tough year so far for Asian startups, as Covid-19 has forced many players in the region to enact staff cuts. According to a survey conducted by Tech in Asia, about 80% of those surveyed said their businesses have been negatively influenced by the pandemic. 

With the outbreak’s effects on the global economy deepening, customers’ priorities and needs will change considerably. That’s why it’s paramount for companies to identify, adapt, and iterate their product to consumers’ needs as fast as possible – no matter how difficult or inconvenient it may be.

To find out how your business can build and pivot your products amid this pandemic, join us at our first-ever product development virtual summit, PDC’20 Virtual. The four-day conference will be happening online from July 1 to 2 (Indonesia series) and July 8 to 9 (regional series). 

We’ll feature a roster of experts from Southeast Asia, China, and Silicon Valley who will share their tips and lessons on how to manage tech products through the current challenges. 

PDC’20 Virtual will cover six product-related tracks: product management, product marketing, research and analytics, and more. Below, we go into greater detail on three of these tracks and what you can get out of them. 

Product management

Chief product officer of Halodoc, Alfonsius P. Timboel

This track involves the planning, development, and distribution of a product. Essentially, it covers all the activities in the product life cycle. 

But with the pandemic, how would this process change? 

Learn from Halodoc’s chief product officer, Alfonsius P. Timboel, as he conducts the session “Executing Product in The Middle of Uncertainty” on July 1, which will be held from 2 pm to 3 pm. From this session, learn first hand how the crisis has affected the product development process in Halodoc and how product managers can collect the right insights to make faster decisions.

Timboel is an MBA graduate from the University Technology Sydney with a major in project management and marketing. He started his career in business and operations for an IT company in Australia before coming back to Indonesia and joining Halodoc in 2016.

Product marketing 

Chief marketing officer of Lazada Indonesia, Monika Rudijono

As companies go into cost-cutting mode, marketing budgets are inevitably one of the first to be slashed. More than ever, marketers are pressured to yield the best results in the most cost-effective way. 

But with today’s paid channels getting more and more costly, especially at a time when every business is going digital, how do product marketers tackle this challenge? 

Hear from Monika Rudijono, the chief marketing officer of Lazada Indonesia, on July 1 from 10:15 am to 11:15 am. In the talk – titled “Paid Channels are Getting Expensive. What Should Companies Do Now?” – you’ll learn how to navigate through paid channels in the current situation. Rudijono will also share the alternative strategies she uses as paid channels become increasingly expensive. 

The Lazada CMO started her career as an account executive at marketing agency MACS909 and was  the president of Uber Indonesia in 2018. 

Research and analytics

Research lead of Tokopedia Satkar Ulama

Market research is the first step to any product plan – amid a pandemic or not. Understanding and addressing your customers’ needs are crucial to build a good foundation for your product. 

On July 2, from 10 am to 11 am, Tokopedia research lead Satkar Ulama will be conducting a session on “Overcoming the Uncertainty Between User & Market Research.” The discussion will give you insights on how researchers contribute to the product development process especially during a crisis. 

As the research lead of the largest ecommerce marketplace in Indonesia, Ulama heads a team of qualitative and quantitative researchers. He also does research projects to ensure that the team delivers high-quality insights to help internal groups make product and business decisions.

Don’t miss your chance to learn from industry experts!

On top of these three guests, a host of global speakers will join the conference: Eric Migicovsky (partner, Y Combinator), James Mayes (co-founder and CEO, Mind The Product), Dilla Anindita Purnawan (lead product manager, Cookpad), Stefanus Christopel (vice president and head of design, Ovo), and more. 

Stay updated with our latest speakers and content here.

Mark your calendars for July 1 to 2 and July 8 to 9. Get practical and actionable insights from product leaders across the globe. Beyond that, PDC’20 Virtual provides networking opportunities between attendees as well.

To cap this off with good news,  we’ll also be extending our early bird promo until May 16, 11:59 pm GMT+7. Sign up today and grab your tickets to save 25% off (equivalent to US$43.50)!