Chinese streaming video website Ku6 (NASDAQ:KUTV) announced this morning that it will become a YouTube content partner, and distribute its videos on a new Ku6 YouTube channel. After the announcement, Ku6 shares, which had fallen below a dollar a month ago, enjoyed a bit of a resurgence today (see chart below).
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By becoming a channel operator, Ku6 can distribute its video content to a wider audience. We got in touch with a Ku6 representative this afternoon who tells us that user-generated content will be the main priority, but self-produced content will also be considered. As for which viewers the company hopes to reach, we’re told that the target audience for the channel is Chinese Americans.
To be honest, the wording of Ku6’s initial press release as well as the subsequent Reuters report made us initially think that something more substantial than a new YouTube content partnership had happened here. YouTube has over 20,000 such partners worldwide.
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