If you are a website owner, you will probably realize how critical it is to know not only your traffic growth but also its sources, visitors’ viewing pattern and loyalty, popular landing and exiting page and et cetera.
It doesn’t matter if you are running an e-commerce site or a blog, traffic analysis is key to performance measurement and enhancement. That’s why you need a clever toolkit to help you with the analysis. There are lots of tools available on the Internet, all with different flavors and capabilities.
I would like to share with you some of the coolest free web analytics tools available today.
1. Woopra
It delivers the richest library of visitor statistics in the industry, and has a high intuitive and easy to use interface. The client application is built as a framework for expansion, complete with an open API, plug-in capability, and a wide range of additional features.
2. Google Analytics
The most popular free web analytics tool available today. It is extremely useful and comprehensive, which explains the popularity!

3. Clicky
This tool shows real time statistics and has its own version for the Iphone.

4. Piwik
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