Anh-Minh Do
Anh-Minh Do
7:00 pm on Jan 22, 2013

KakaoTalk, South Korea’s number one messaging app, has released new stickers for the Vietnamese market this week. With Vietnamese New Year just around the corner, the stickers feature classic Tet images. The stickers will be especially welcome in a market where no other messaging apps – such as WeChat or Line – provide such Vietnamese specific imagery.

The move is part of KakaoTalk’s push into the mobile-oriented Vietnamese market. The messaging app market in Vietnam is still growing, and there is no clear dominant platform so this is a big opportunity for KakaoTalk. In South Korea, KakaoTalk has over 90 percent of the market and “KaTalk Me” is a common colloquialism. Koreans no longer say “Text Me”, as paying for SMS seems too passé.

Currently KakaoTalk’s Vietnamese userbase is over 150,000 people. KakaoTalk is relatively new compared to services like Whatsapp, Viber, and WeChat. But the startup has taken a shine to Vietnam, making it the third country outside of Korea that has a dedicated KakaoTalk team after Japan and Indonesia. Armed with Vietnamese-specific stickers for the lunar new year, the battle is on.

KakaoTalk’s worldwide user numbers today exceed 72 million.


Replies
  • Mei Lin

    So cute. is KakaoTalk popular in Vietnam? Line or wechat?

  • Kim Nguyen

    It looks like the most popular ones in Vietnam are Zalo(a local product) and Wechat(from china). and both Kakao and Line are not popular over here.

  • Minh

    Both LINE and Kakao are attacking Vietnam markets. LINE established official reprentative in HN as NHN Vietnam.

    This war will be fierce

  • Santiago

    What specifically is a ¨sticker¨? Is it like an emoticon that you can text your friends?

    Thanks,
    Santiago

  • http://www.techinasia.com Anh-Minh Do

    Santiago, Yup. That’s exactly what it is. It’s been fashionable amongst apps like LINE, Whatsapp, Viber, WeChat and KakaoTalk to have nicely designed cutesy emoticons like you see above.

  • Tanh Lam

    Do you know who “provider” of Kakao Talk in Vietnam is? I mean not the one who creates the app.
    Thanks alot!

  • clarissamaycucio

    cute<3

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