Eco, which gives businesses an extra ear for consumer feedback, raises USD 460k

Many merchants are still using pen-and-paper to collect feedback from customers. However, collating and studying the data is troublesome, and consumers won’t know if management is engaged.

Eco, a Singapore startup, hopes to be a listening ear. For businesses, the online platform combines a transcription service, mobile feedback form, and social media analysis and analytics into one package.

Consumers can use Eco’s mobile app to give feedback, either through voice or text, and receive rewards for doing so. It is currently available on iPhone and Android.

The company has raised SGD 589k (USD 460k) from Singapore-based Get2Volume, a startup investor and incubator. The National Research Foundation also co-funded the company, since Get2Volume is part of its Technology Incubation Scheme.

Get2Volume investments include eMenu startup TabSquare, wireless health company ConnectedHealth, and mall app startup Sprooki.

For Eco, this cash injection completes a seed round of SGD 1.45m. The funds will be used for international expansion, and it is currently hiring for business development and app development roles.

The Eco platform is unique in its comprehensiveness. It combines the functionality of Trii.be, another Singapore-based customer feedback tool, with those of social media analytics platforms like Thoughtbuzz. It even has a speech feedback feature that translates audio feedback into text, saving consumers the need to fill up forms.

These features are tied together with the aim of letting businesses understand and analyze how customers feel about their service.

The service has a free version and a premium plan, which costs upwards of USD99 per month. The company is reaching out to users in the hospitality and services industry, product companies, the public sector, and entertainment companies.

Eco is founded by Ken Reimer, a senior executive from enterprise software firms like SAP, Arcplan, and Mega International.

Images: Eco