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Steven Millward · · 4 min read

Thailand Now Has 18 Million Social Media Users (INFOGRAPHIC)

Our ZocialInc buddies in Bangkok always keep a close eye on Thailand’s social media scene. In their newest infographic report, the crew has found that the biggest social gainer in Thailand is Instagram, which has seen 163 percent growth in users in the country in the past 12 months. Facebook, in contrast, has slowed down in the country, seeing only 28 percent growth. But in terms of sheer numbers, Facebook is still way ahead with 18 million Thai users, while Instagram is now up to 600,000 at the end of the first quarter of 2013. Across the nation as a whole, there are now 18 million social media users.

Let’s take a look at the highlights from the infographic (the full thing is embedded at bottom) and the newest statistics for Facebook, Twitter, YouTube, Instagram, Foursquare, and Line.

Social media users in Thailand 2013

Thailand_social_media_2013__infographic__02

Facebook in Thailand

Zoning in on Facebook, the ZocialInc crew finds that the peak time for posting is 11pm. These are the demographics within Thailand:

Social media users in Thailand 2013

Twittery Thais

There are now two million Thais on Twitter, who on average tweet 5.5 times each day. Like with Facebook, the country’s Twitterers are night owls, tending to post more between 10pm and midnight. 66.7 percent of Twitter posts in Thailand are made on mobiles.

Social media users in Thailand 2013

Thailand_social_media_2013__infographic__05

YouTube boom

YouTube is still seeing great growth in Thailand, and is now up to 630,000 channels within the nation, adding up to 5.3 million videos uploaded by Thai users. The top video cateogry for these guys and girls is music.

Snapping up Instagram

Checking out of Foursquare?

Line up


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Steven Millward

Interested in ecommerce, social media, gadgets, transportation, and cars. If you have any tips or feedback, contact via Twitter: @sirsteven