Jobs inMarketing & PR
If you’ve followed the business world for the past few years, you’ll know that a company’s brand, story and message are crucial for success. Well-known and successful companies such as Amazon and Alibaba not only deliver great products and services, but also differentiate themselves effectively by promoting a strong brand image and message to the right audience. Therefore, marketing and PR executives are vital in creating a company’s brand image, crafting effective strategies to attract their customers to the brand, and promoting customer retention; important elements for a business’ profitability and sustainability.
Industries with jobs in Marketing & PR
If you have a flair for writing, design, and strategy, you might have what it takes to build a strong career in marketing and PR. Internship jobs for students in the ASEAN region abound - these would be great opportunities to get your feet wet.
Industries looking to hire marketing and PR professionals include ad tech, e-commerce, professional services, and the lifestyle sector. Start searching now to find jobs near you!
Routine & Responsibilities
Broadly speaking, a marketer’s responsibilities include analysing key performance metrics that measure customer acquisition, growth and retention. On a daily basis, a marketer would be busy conceptualizing marketing campaigns, strategizing its placement, executing the marketing strategies, and evaluating its success. Needless to say, what underlies a strong marketing campaign and strategy is your deep understanding of the customer and his ability to effectively define and segment one’s target audience.
It is rare for marketers to work in isolation. Be it liaising with the product team to fine tune a product’s value proposition, or supporting the business development team to placate clients - a job in the marketing field is likely to mean plenty of team work.
Required skills
When you hear about jobs in marketing and advertising, you might assume that these roles demand the ability to create witty copy and creative ad campaigns. All these skills needed in traditional marketing are still important to any marketing department.
However, with demand for performance - or digital marketers on the rise, you’ll find job descriptions seeking out those with analytical mindsets. This includes a mastery over the different digital mediums like Google, social media and e-newsletters; data analysis to translate data into actionable marketing insights and strategies, and strong analytical skills to justify returns-on-investments on marketing campaigns.