Japanese advertising agency Dentsu announced today that it will be Skype’s advertising partner in Japan. Dentsu describes the deal as ‘exclusive’ as the agency will be responsible for all campaigns that are “not multi-national or multi-regional in nature.”
The agreement centers on displaying ads in the “Skype Home” area, a large display space that can feature interactive ads. It applies to Skype for Windows (version 5.1+) and is effective immediately.
You may remember that back in early March, Dentsu landed a partnership with Facebook to be its ad sales representative in Japan. Prior to that in 2010, the agency landed a similar deal to sell Apple’s iAds.
According to Dentsu, the internet only made up about 13.3 percent of all its advertising expenditure in 2010. Most of the money is still going to traditional media, television in particular taking nearly 30 percent (see below).
[Source: Dentsu via Techcrunch]
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