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Rick Martin · · 1 min read

Japan’s Docomo, DeNA Announce Mobile Gaming Partnership

DeNA DocomoTwo big players on the Japanese mobile scene announced a partnership today that our friend Serkan Toto describes as “nothing short of spectacular.” The nations largest carrier, NTT Docomo , and social game/entertainment provider, DeNA, have teamed up to link the Mobage gaming platform to Docomo’s i-mode feature phone web portal.

As for smartphones , the agreement also links Mobage to the ‘docomo’ market portal, and selected Docomo handsets will include a preinstalled Mobage application moving forward.

Docomo’s announcement also explains that the two companies intend to promote Mobage to operators and game developers in overseas markets. It was just last year that DeNA purchased American social gaming developer Ngmoco and announced intentions to launch a global mobile social gaming network in April.

But DeNA isn’t the only Japanese company that has been busy in the mobile gaming spare. This Docomo/DeNA partnership caps off what has been frenzied month in Japan’s social gaming space. Earlier this month we reported that GREE had partnered with mobile social network mig33 to expand into developing markets. And just recently the company announced a $100 million acquisition of the Open Feint social platform.

Similarly traditional gaming companies in Japan like Capcom and Sega have announced plans to move into the social gaming space as well.

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Rick Martin

Rick Martin lives in Tokyo where he writes about technology in Japan, China, and around Asia. After writing full-time for TechInAsia from 2011 to January 2013, he moved on to pastures new at The Bridge. He can be reached via his website, 1Rick.com