The Remember App Creates, Curates, and Celebrates Your Family Memories

I generally have a soft spot for apps that encourage family bonding, and the Remember app does just that. The Singapore startup positions itself as a life photo scrapbook in the cloud, documenting pictures you take and consolidating them into a beautiful timeline.

So even when you’re apart, you can still share those memories. It is especially catered for young parents who are witnessing rapid changes in their children, and taking photos is the perfect way to celebrate such moments in life.

Remember reminds me a little of the Pair and Between apps which are catered for couples. But Remember aims to make share seamless and private, while maintaining a timeline of their memories in the cloud.

Our team first came into contact with this Singapore startup at the JDFI demo day. Co-founder, Chua Ruiwen, elaborates on their development and the changes they made along the way:

We entered the program with Gradeful, an app that would help fathers become awesome dads. However, through speaking with our customers, we found that families in fact wanted something that focused on them as a whole, and not as individual parents, so we decided to pivot into Remember, which aims to celebrate a family’s memories.

We asked ourselves what that meant to the most families, and we realized that the memories that a family shares are the most precious assets they could have. That’s why you see parents [often] taking and sharing photos of their children as they grow up, essentially documenting their journey together. This journey doesn’t stop when the child is grown either. A family that celebrates together is often closer and happier, and we’d like to help them hold on to, and easily revisit these memories with Remember.

He added another comment which, in my opinion, is lesson that most startups can learn from:

Creating a product is about delivering the best value you can to your customers, so while we had a lot invested in our previous work, continuing down that path might have meant working on a product that didn’t allow us to achieve that. With the pivot, we feel that we’re able to address the needs of family more accurately, especially young families caught up in this age of digital abundance.