Chinese streaming platform iQiyi has announced a partnership program with Ant Group. The tie-up will see the integration of the global cross-border payment and marketing solutions of Ant Group’s Alipay+ into iQiyi’s international platform.
Photo credit: Solomon203, CC BY-SA 4.0, via Wikimedia Commons
The partnership, which follows iQiyi’s adoption of Alipay+ solutions last year, would allow the online video company to expand its market outreach efforts with additional payment methods and enhanced user engagement.
The tie-up would also include joint marketing campaigns and would make Alipay+ solutions available to more users across Asia, optimizing these solutions for the region’s growing mobile-native audience.
Ant Group introduced Alipay+ last year in a bid to help businesses – especially SMEs – accept various cross-border payment methods and build more cost-effective digital marketing campaigns, be it through deals and customer engagement efforts.
See Also: WeChat vs. Alipay: The heated battle between China’s super apps
The latest development comes as iQiyi eyes a stock market debut in Hong Kong, which is expected to bring in US$500 million for the Baidu-backed company. It would be iQiyi’s second listing, following its nearly US$2.4 billion debut in the US in 2018.
Editing by Collin Furtado and Jaclyn Tiu
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