Here’s an interesting study from Japan’s Nobot Inc., the parent company of Admaker, whose CEO we spoke to earlier this month. Nobot recently conducted a small survey into the experiences of the nation’s smartphone users, examining a number of different criteria.
The survey found that among iPhone users, 54 percent said that Twitter was a social networking tool that they use frequently, in contrast with only 46 percent of Android users. A similar trend was observed on Facebook, as iPhone users tended to favor the social network more than their Android counterparts, 30 percent to 19.
So where are the Android users spending their time? If this study’s findings are any indication, it appears that they prefer Japan’s social game platforms GREE and Mobage, each one snagging the attention of about 31 percent of Android users (see chart below).
We reported earlier this month that the use of Android smartphones is growing at a much faster rate than that of Apple’s iPhone. If we consider the results of Nobot’s study (keep in mind the sample size is small) then it would be logical to assume that GREE and Mobage could ride Android’s coattails greater success. That could all change soon however, as both GREE and DeNA are looking to expand to overseas markets — and I think both iOS and Android will play a big part in that.
The survey also examined the demographics of iPhone and Android users. For both platforms, there is about a 70/30 male to female ratio overall as you can see below.
[Photo: jjlifeblog.wordpress.com]
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